Katelyn, Founder and Managing Partner of Fifty Six Advising, has spent the past 12+ years of her professional career leading the digital transformation for multiple firms serving in various change management roles for high-end retail and consumer brands. She was the first female C-Suite executive at Rowing Blazers scaling the lifestyle brand to #8 on SimilarWeb's 15 fastest-growing DTC brands by web traffic in 2020. She is a recognized expert in sustainable scalable global growth, cross border solutions, website migrations, data architecture and supply chain management. As a marketing professional Katelyn believes in data driven decision making, with a focus on multi-path attribution, and strategic management across all channels of paid and organic acquisition; CRM, SEM/SEO, e-mail, social, PR, out of home and creative production.
In addition to her role within Fifty Six, Katelyn currently serves as a member of Chief, a private invite-only network built to drive more women into positions of power and keep them there, and volunteers in her local community in New York City through Send Chinatown Love and Rotary International in Chinatown (District 7230). She is also an MBA Candidate at University of Chicago Booth (c/o 2023). She comes to the Melton Board celebrating an active Jewish lifestyle as a member of the Town & Village Synagogue in New York City, and growing up as a regional board member of USY.
Outside of work, Glass enjoys spin class, traveling around the world, a great margarita on the rocks, true crime podcasts, and reading as much fiction she can get her hands on.