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We feel refreshed. Guess why.

The Passover holiday is almost upon us – a time when the Jewish people celebrates rebirth and renewal. This year, Melton is feeling particularly refreshed because we've refreshed our brand identity. We're happy to reveal our new brand positioning: Never Stop Seeking.

While our mission and our purpose remain unchanged – we've adjusted our brand identity to better reflect our brand in today's world.

Never Stop Seeking is more than three words – it's a point of view on Judaism, on education, and indeed on life in general. By calling on the curiosity of Jews today and asking them to approach Judaism with openness, inquisitiveness and a sense of adventure, we will grow our community of seekers and help people live their best Jewish life.

More to come soon, until then – Never Stop Seeking. 
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